The above cards are original designs by Shannon Johnson for applesandchalkdust.etsy.com
For me, promoting my Etsy store is the fun part…other than actually creating my products. There’s so many options and so many fun ways you can promote your store! Here’s some ideas I’ve come up with:
- Get custom made stickers and place them on suckers. You can either hand out the suckers when people ask about your products, send a few with sold items or ask stores to keep a cup of them on their counter.
- I love the thought of promo magnets. The idea that people are constantly looking at their fridge makes for such a perfect long lasting promo plan! I have a magnet that Traci Bunkerssent with my purchase of some of her stamps…I see that magnet every single day and every time I do, I think “I need to go look at her new items”. And because I see that magnet every day, I remembered her name off the top of my head. That’s a huge asset!
- Business cards, of course. You can get these as a template which you can print out yourself, pre-designed ones printed and sent to your doorstep, or sellers can work with you to design something completely custom. When you receive your cards, as business owners to set your cards on their front desk.
With any of these ideas, it’s always good to take a few tester products with you while you hand the promos out. This way, business owners (or managers) will see what exactly they are helping promote. Not only that, but they might become interested in one of your items and you might even make a few sales!
Lately, I’ve been using one of my bags as I do my errands around town or make business calls for the radio station. I’ve had so many compliments on the style the fabric, “ooo! Where did you get that?”. It’s been great to make connections about Etsy and my personal items even when that wasn’t even the purpose.
Always make sure you have some type of promo item with you when you go anywhere! When people ask about my bag, I hand them a card and let them know how easy it is to buy off of Etsy.
I used to visit Starbucks quite a bit (I had a gift certificate and had developed a lust for their Chai Tea!). I’d chat with the girls there while they made my coffee. I handed out several business cards and brought in samples of my work whenever they asked.
Remember, it’s always important to make friendly contact and let them know where to find you! Promotion is a huge part of selling on Etsy! If people don’t know about you…how will they find you? Don’t be afraid to go into stores and ask about them displaying your promos, the worst they can do is say “no”. And really, that’s not that bad!