katelynjane

Techniques

In crafts, etsy, seller, sellers, selling, store, stores on July 7, 2008 at 6:00 pm

                      

The other day, in my Get a Makeover post, I wrote about using different items in your product pictures to show the size of your products. You can do the obvious, and place a ruler in the picture (this is a good technique for fabric sellers) or you can be a bit more creative. Lusummers store has some great examples of this. See the cute little pin cushions at the top? As soon as you look at this picture you know the size of the product. She’s done it in a creative way, without using a ruler, by using an item we all are familiar with: a book.

                       

I wanted to show you this picture as well because it’s a great example of a clickable picture. One of the best tips I’ve read on Etsy is this: Use a main picture that will draw in the viewers interest and make them want to click. To do this, it’s best if you just give them a hint of the product and make them have to click to see what exactly the item is. Have the picture at a weird angle, show them just a piece of it to get them curious. That’s exactly what Lusummers did here. From this picture, you don’t really know what the item is but it’s colorful, interesting, and fun so you want to click it to see more!

Make sure to apply this to your new items and when you’re updating old photos!

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  1. Great tip! I often hear that people would rather my main photo be a full length shot of the dress…but I think that would look boring and unclickable; it would look just like all the other photos near it in search, and the details would be lost. 😦

  2. I totally agree with you! A full picture of the item doesn’t get viewers to look at your other shop options or see the details of that specific item. Stick with something that makes them want more!

  3. Great tip on composing “click me” photos!

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